CLASH MEDIA LANGUAGE

Clash uses various forms of media language. In most of the clash magazines the colours are very plain, or foten a blurred background to put emphisis on the main splash. This also helps to show the musicians are serious and dark. The use of the plain backgrounds shows sophistication towards the artists.

The main image is often looking off in into the distance. This shows that the artists are above everyone else and connotes the seriousness of their career and background. Unlike other magazines, clash, has only 1 image on the cover of their magazines to further emphasise the importance of the main splash.

The clash cover is very plain consisting of the main splash and the masthead, there are no cover lines or excess things to it. Having one picture on the front focus' everyones attention on that oine thing rather than being distracted by clutter. The plain cover also connotes the sense of seriousness for the magazine.

Analyse the representations found in the UK television ad break for The Lego Movie. (10)

Theses original adverts were not made in the lego movie style however Warner Bros decided to make versions of them in order to promote the lego movie.

All of the adverts shown are aimed at adult/older audiences however recreating them in a lego style and using bright colours helps the adverts to connect with all audiences, whether you are middle aged and reckognise them from the originals or a child who can reckognise the lego versions.

The lego movie advert break shows that it is humorous but also serious. The british heart foundation advert is a serious topic which shows to the audience that the lego movie can provide a variety of scenes wether it being humorous and fun like what we assume it to be, and also serious.

In the lego movie Emmet is shown to be a regular person with no special powers or master builder abilities, he is just like me or you. Despite this he is the hero of the movie and a role model to many kids as it shows to them no matter who you are or where you come from you can be or do whatever you want. This might encourage parents to let there kids watch the lego movie as it is a valuable message many kids should hear.

On the other hand wild style, the main female lead of the movie, is a strong master builder who competes on par with her male counterparts throughout the movie. Wild style is liked by women as she challenges main characters in action based movies who are usually male.

HOW DOES THE AVENGERS CHALLENGE TRADITIONAL REPRESENTATIONS OF GENDER TO REACH A 1960's AUDIENCE?

In the Avengers, views on gender were different to that of the time and gave off a message that women are as capable as men. Emma Peel was a strong female lead which was very unusual for the time, especially one where a man acted by her side on the same level. Women back then if they acted it was usually as a lady who needed to be saved by the male character. However, in the Avengers Emma Peel shows she is capable of holding her own without the help of her male counterpart. When Steed goes to Emma Peel's house she is practising fencing which is seen as a masculine sport but she challenges Steed to a fight and holds her own against him. This shows she is not afraid of standing up to him. This was very unusual for a TV programme/film in the 1960's because women were never seen on a par to men and acting as their equals. Despite Emma Peel challenging Steed to a fight, Steed still wins because he is the male character and although Peel is shown to be able to hold her own, ultimately, he is still better than her.

Following the stereotypes of the 1960's, Emma Peel is often dressed in very tight costumes which tend to sexualise her. Also, whilst Steed and Peel were fencing at the beginning, Steed slaps Emma Peel's bum, which nowadays may be seen as mild sexual harassment. This along with her outfits, sexualises Emma Peel. This shows that, despite the Avengers challenging traditional views of gender roles in the 1960's, it still follows many stereotypes of women.

Analyse the representation of Jamaican Reggae music and musicians such as Bob Marley in this MOJO front cover

In this magazine extract, MOJO uses a plain background with bright red, yellow and green accent colours which are very eye catching and are associated with the reggae style of music. The main image is of Bob Marley who is representing the music genre. He is smiling and in a colourful shirt to match the reggae vibe. He also covers a considerable portion of the MOJO text which shows he is the most important thing on the page. This is different from the musicians and music styles MOJO use on their covers. Stereotypically, the artists are heavy metal/rock musicians and are older, white men, dressed in bleak colours. This shows that Jamaican Reggae is seen as colourful and fun whereas MOJO's usual genres are serious and dark.

The text on the front cover further expresses the colourful fun vibe that MOJO is trying to put forward (the word Marley which has a gradient like effect of red, yellow and green). Furthermore, Bob Marley may be staring into the audience rather than of into the distance because MOJO is trying to differentiate it from their typical magazine covers and they want the reader to connect with Marley and the positive vibe they are trying to convey.

OBSERVER ONLINE: MESSAGES & VALUES Q.9

1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about.....
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with...
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as...
4.  The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on...
5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this in....

6.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is.... 'Foster care is faced with a looming crisis'