SYDNEY MOVIES

WHY A FILM COMPANY WOULD MAKE A GAME

There are many reasons why a film company would make a game. The first reason is money. International video game revenue is estimated to be $91.5B, this is over double the amount of the film industry which intern means more revenue for them. The game also can help with advertising for the film because kids/teens will see the adverts on Tv, You Tube or social media. The game can also attract older children (to the film aswell) because most people that play video games are teenagers.

LEGO MOVIE GENRE CODES

 The movie title is the largest bit on the poster because it is the most important thing as it is the name of the movie. It tells you what the movie is about and also is made of lego to fit in. On the Lego movie poster the title 'the lego movie' is made to be big and bold to draw attention and shows everyone what it is about. The title is made from lego which helps to show what its about. The statement on the poster says 'the story of a nobody who saves everybody', this is a very luring sentence because the audience members might relate to the beginning of it and want to see how a nobody (such as themselves) saves everybody. 

The main image is very colourful and explosive, which really draws peoples attention. Emmett (the main character) is in the center and surrounded by very familiar characters such as batman and superman who we know from other movies and can relate to. However, when someone see's a random person in a builders outfit in conjuntion with superheros sprinting away from the city and explosions this would definetly draw peoples attention. Therefore this makes the genre codes attract family audiences.

The lego movie has many different posters for all the different main characters. The one for lord business is very striking and bold. It is close up of his face with his mechanical headgear on, in the picture his facial expression is shown to be very angry and determined. We know this as he is seen to be shouting and has frown lines over his face in the poster. His headgear has spikes that go over his forehead which are very striking and show to the audience that he is some sort of bad guy. Also his outfit has a lot of red which is a very intimidating colour.

DAVID BOWIE MAGAZINE

At the top of the magazine there is the title 'MOJO' in capital letters much larger than any other text on the cover. It is white and stand out on the page. The main splash of the cover is David Bowie. There is a large picture of him taking up most of the center of the page, he is standing cemetrically with his hands behind his back standing up right and very stern looking. His head is over lapping the title which shows us he is the most important part of the magazine cover. The picture of David Bowie shows us that he was very into fashion as he wore a navy suit top with matching shirt and tie which is quite formal but then he is wearing rolled up jeans and ankle boots which is quite trendy. Over lapping Bowie is text which reads his name in big font and is almost as promenent as the magazine title.

Down the sides of the magazine there are lots of different small texts talking about contents or have pictures of whats inside the magazine. There is also some small news about the world of music. At the top of the magazine there is a magazine promotion for a free CD which makes people want to buy the magazine more and there is a color contrast with this box so it make sit stand out much more.

Music Magazine

MUSIC VIDEO CODES AND CONVENTIONS

https://www.youtube.com/watch?v=FC3y9llDXuM

SK8TER BOI

1. Performance - the singer / band are seen to be singing and playing (including lip synching), to provide authenticity, so that followers believe in the talent and can see their star. Record labels sign stars and promote them  to ensure sales. Avril Lavigne sings throughout the video using a mike and draws a huge crowd of fans around her when she jumps onto a car roof in the street. She sings with great passion, energy and conviction, holding the mike close to her mouth. Close-ups show her every word (lip synching is a feature of music videos.) She performs for her fans and for her 'boyfriend' the sk8er boi who features in the narrative. Screens often feature in music video and the sk8er boi is videoing Avril Lavigne as he gazes adoringly up at her. She returns his gaze as she sings about 'we rock each other's world'. The performance element creates authenticity (fans have proof of her talent) because we see her sing.
2. Star - use of close-ups, sometimes direct eye contact with audience, to build relationship with audience
3. The visuals (what the star and other characters are seen doing) illustrate, amplify or contradict the lyrics (the 'story in the words'). Illustration = the visuals play out the story more or less literally; amplify = the words in the lyrics are only the starting point and the story develops in other directions; contradiction / disjuncture = the visuals do not interpret the words of the lyrics and may even show something contradictory.
4. The narrative usually features the performer in 'real life' situations but often with experimental types of film making such as hand-held, dramatic camera angles, symbolic codes and lighting
5. The visuals are usually cut to the beat of the music; the editing is often fast-paced; there is often use of montage, ellipsis and intercutting, stylish effects
6. Refrain - repeated chorus, sometimes with variations
7. Intertextuality - references to other media, films, performances, events 

In the music video there is a scene where Avril Lavigne is playing the guitar and singing on the car like she is the only one making the music. This makes the audience think she is doing it all by herself. In the music Avril Lavigne is shown signing to a crown of hundreds of people whilst dancing energetically on top of the car. This shows that Avril is very happy and gives of a very enthusiastic feel towards singing to all her fans.

Her clothes and actions are very vibrant in the music video and show a lot about her personality. In the video there is a lot of close ups which make you feel like avril is singing directly to you which makes it seem much more real.