Theses
original adverts were not made in the lego movie style however Warner Bros
decided to make versions of them in order to promote the lego movie.
All of the adverts shown are aimed at adult/older audiences however recreating them in a lego style and using bright colours helps the adverts to connect with all audiences, whether you are middle aged and reckognise them from the originals or a child who can reckognise the lego versions.
The lego movie advert break shows that it is humorous but also serious. The british heart foundation advert is a serious topic which shows to the audience that the lego movie can provide a variety of scenes wether it being humorous and fun like what we assume it to be, and also serious.
In the lego movie Emmet is shown to be a regular person with no special powers or master builder abilities, he is just like me or you. Despite this he is the hero of the movie and a role model to many kids as it shows to them no matter who you are or where you come from you can be or do whatever you want. This might encourage parents to let there kids watch the lego movie as it is a valuable message many kids should hear.
On the other hand wild style, the main female lead of the movie, is a strong master builder who competes on par with her male counterparts throughout the movie. Wild style is liked by women as she challenges main characters in action based movies who are usually male.
All of the adverts shown are aimed at adult/older audiences however recreating them in a lego style and using bright colours helps the adverts to connect with all audiences, whether you are middle aged and reckognise them from the originals or a child who can reckognise the lego versions.
The lego movie advert break shows that it is humorous but also serious. The british heart foundation advert is a serious topic which shows to the audience that the lego movie can provide a variety of scenes wether it being humorous and fun like what we assume it to be, and also serious.
In the lego movie Emmet is shown to be a regular person with no special powers or master builder abilities, he is just like me or you. Despite this he is the hero of the movie and a role model to many kids as it shows to them no matter who you are or where you come from you can be or do whatever you want. This might encourage parents to let there kids watch the lego movie as it is a valuable message many kids should hear.
On the other hand wild style, the main female lead of the movie, is a strong master builder who competes on par with her male counterparts throughout the movie. Wild style is liked by women as she challenges main characters in action based movies who are usually male.
Mark 7 out of 10
ReplyDelete1. You are correct to identify the target audience as adult and there is no need to refer to children. The movie itself was targeted at a family audience; the ad break at an adult audience who would buy such products. The appeal of the ad break to adults is primarily humour: it is witty and clever. You understand this.
2. Use the 5% increased revenue figure as evidence that the representations were successful. Start with the actual representations (as that is the question)..
3. You have analysed the representations of Emmett and Wyldstyle. Aim to do the others in the ad, too.
Responses should analyse representations found in the UK television ad break such as:
A broad range of representations are found in The Lego Movie ad break to appeal to an older audience that one would expect for The Lego Movie. BT, Premier Inn, CPR, and Confused.com are all shown during the ad break and are trusted brands that represent reliability and quality.
Real life is represented as the norm through the content of the ad break which includes holidays, domestic home life, health and insurance.
Humour is represented through the advertisement of well-known brands using famous actors, including Vinny Jones and Lenny Henry. These are copies of real television adverts and would appeal to a wider audience. The use of the Lego figure is humorous and would appeal to a wide audience.
The advert for the movie itself represents Emmet as the hero, conforming to traditional dominant male stereotypes.
This is challenged however when Emmet says the line ‘I want to go home’ which reveals his feelings of inadequacy and fear, challenging traditional male stereotypes of strength and fearlessness.
Wyldstyle is represented as a strong dominant female which could be considered as challenging expected representations of women.