LEGO MOVIE GENRE CODES

 The movie title is the largest bit on the poster because it is the most important thing as it is the name of the movie. It tells you what the movie is about and also is made of lego to fit in. On the Lego movie poster the title 'the lego movie' is made to be big and bold to draw attention and shows everyone what it is about. The title is made from lego which helps to show what its about. The statement on the poster says 'the story of a nobody who saves everybody', this is a very luring sentence because the audience members might relate to the beginning of it and want to see how a nobody (such as themselves) saves everybody. 

The main image is very colourful and explosive, which really draws peoples attention. Emmett (the main character) is in the center and surrounded by very familiar characters such as batman and superman who we know from other movies and can relate to. However, when someone see's a random person in a builders outfit in conjuntion with superheros sprinting away from the city and explosions this would definetly draw peoples attention. Therefore this makes the genre codes attract family audiences.

The lego movie has many different posters for all the different main characters. The one for lord business is very striking and bold. It is close up of his face with his mechanical headgear on, in the picture his facial expression is shown to be very angry and determined. We know this as he is seen to be shouting and has frown lines over his face in the poster. His headgear has spikes that go over his forehead which are very striking and show to the audience that he is some sort of bad guy. Also his outfit has a lot of red which is a very intimidating colour.