There are many
reasons why a film company would make a game. The first reason is money
. International video game revenue is estimated to be $91.5B, this is over
double the amount of the film industry which intern means more revenue for
them. The game also can help with advertising for the film because kids/teens
will see the adverts on Tv, You Tube or social media. The game can also attract
older children (to the film aswell) because most people that play video games
are teenagers.
. International video game revenue is estimated to be $91.5B, this is over
double the amount of the film industry which intern means more revenue for
them. The game also can help with advertising for the film because kids/teens
will see the adverts on Tv, You Tube or social media. The game can also attract
older children (to the film aswell) because most people that play video games
are teenagers.
Mark 2/4
ReplyDeleteYou have mostly got this. Don't be afraid to state the obvious: vertical integration enables a business (like Warner) a to maximize the potential of a brand, in this case, Lego. It gives the existing audience new experiences and pleasures outside the film and reaches new audiences, such as non-cinema going video game players. With its successful global subculture, due to its vertical integration of games, films, magazines and competitions, the Lego brand can reach out to a larger audience through its range of products.