Q4

The magazine colours are very muted which gives us the impression it is a very mature magazine aimed at older people. The main splash also helps to show this is a more mature magazine by not staring directly at the reader instead staring into the distance which creates an increased effect of sophistication whilst still giving an iconic aura to such an influential musician. The hint of yellow helps a lot to give a sense of fun for the more exciting parts that are included in the magazine.

It is clear from the front page that MOJO is looking for a striking and sensationalist cover so as to sell as many copies of MOJO as possible. By showing a young image of Ray Davies and using the word “surviving” they reinforce the iconic side of the Kinks and acknowledge their massive influence on musical culture. This image will be recognised by the older more mature audiences targeted by MOJO (such as 30-50 year olds). This type of audience like to be reminded of their youth as it is such an influential time.

On the cover the main splash is the picture of the musician and it is also the most eye catching bold part of the front page. His head covers the MOJO name on the cover which shows us that he is the most important part. Also his name is the largest text on the page which shows us he is the focus of this issue of the magazine. All of these aspects are here to reinforce the fact that he is the main splash. The rest of the cover and words are all similar in style and appeal.